"Life is a game, so play it"

i just saw the movie of chanel staring audrey tautou. it was a nice movie but it made me think of how exlusive and different she was, especially during the beginning of her career. coco became i think the  first woman to differ in the fashion business and dared to differ. she made something that distiguished, made things women desired to buy. it was quality and design. the fashion market of today is nothing like it was back then...

we have alot of great brand names as chanel, dior, gucci, armani, louis vuitton etc... but how are they able to distinguish themselves? do people know what is different between the products that is recieved? or is it just the label, the name everyone is buying? i think it is very interesting to follow this progress beacuse i consider that many, if affordable, try to buy themselves their image through fashion and it is their clothes and accessories that determine one's social status. and of course that is how it worked back in the days as well, but i sweden at least we are not supposed to have these social levels. we do not talk about how much we earn, how much we have spent on different things, but we love to show off with our belongings!

i think this is an interesting behaviour at least. we live in a world of mass production. we are expected to consume. and so we do!